My name is Capt. Bill.

I am from the Port Aransas, Texas area, and I was born into a family who loved fishing. Fishing was not something I picked up later in life. I was raised in it.

The knowledge inside Fishing Gods did not come from somebody who started fishing as an adult and decided to write a book.

It came from a line of fishermen who lived this life long before me.

The men who taught me learned from fishermen who were fishing around Port Aransas back in the 1950s. Those fishermen learned from their fathers and grandfathers, men who were fishing in the 1930s, when catching fish was not just a weekend hobby. It was food. It was money. It was survival.

Back then, fishing information was not handed out to everybody. Fishermen protected what they knew because that knowledge helped put fish in the boat.

That information was passed down to me when I started fishing as a kid in the 1980s. For most of my life, I carried it the way old fishermen carried it. Quietly. Carefully. Not handed to everybody.

Now I am passing that same information down through the Fishing Gods books before it disappears.

Because after more than 40 years on the water, I can tell you this plainly:

Some fishermen catch more than others for a reason.

It is not always luck.
It is not always gear.
It is not always the bait.
It is not always the spot.

The difference is usually knowledge. The kind of knowledge most fishermen were never taught.

Passing It Down Before It Disappears

That is why I wrote these books.

Fishing knowledge is not supposed to die with the old fishermen who carried it. It is supposed to be passed down to the next generation while there is still time.

The most important place to start is with the kids.

If a young angler learns the right way early, he does not have to spend years guessing, wasting money, copying bad habits, and wondering why some fishermen always seem to catch more fish.

He can start learning the way old fishermen used to teach it.

Slow. Simple. Real. One lesson at a time.

That is what the Secrets of The Moon Fish kids book was built to do. It starts young anglers with the foundation, so they can begin thinking like fishermen before the world teaches them to guess like everybody else.

If you want your child, grandchild, or young angler to learn fishing the right way from the beginning, start with the Fishing Gods books.

We Fish Different.